Cigna Launches Brand Campaign for International Markets Based on Real Stories of Ensuring Customer Health, Well-Being and Security

HONG KONG

Cigna has unveiled its first ever regional brand campaign for key international markets, designed to showcase the company’s capabilities and the solutions it delivers for customers. The campaign, themed “All The Way, Means All The Way,” builds on Cigna’s global wellness mission to improve customers’ health, well-being and sense of security and is being rolled out in an integrated digital marketing format across multiple markets internationally.

The series of advertisements, which are inspired by real customer stories, feature Cigna’s Global Individual Private Medical Insurance (GIPMI) solutions and are aimed at globally mobile individuals. Additional advertisements which will run in Hong Kong, Indonesia, Thailand and Spain, also emphasize Cigna’s goal to seamlessly serve its customers throughout their wellness journey.

“We are breaking new ground with our digitally-led approach, which we believe is unique in the insurance industry,” said DJ Choi, Marketing Officer, International Markets. “Our innovative approach reflects the changing needs of our customers who increasingly expect to receive information in a mobile-friendly way. It’s also exciting to be launching a campaign in multiple countries that leverages our global platform. This campaign encapsulates what our business stands for – that we are here for our customers and that we will always go a step further for their well-being.”

The regional theme “All The Way, Means All The Way”, follows Cigna’s global positioning, “Together, All The Way”, and reinforces the fact that Cigna goes beyond being a health services and insurance company – it is also a trusted partner which supports its customers, helping them to live well and stay well – physically, financially and emotionally.

“We’re excited to launch a campaign that speaks directly to our customers in these international markets,” said Stephen Cassell, Cigna’s Global Branding Officer. “We know that dealing with a health emergency can be one of the most stressful times in someone’s life. As a global health insurance partner in more than 30 countries, it’s Cigna’s goal to seamlessly serve our customers throughout their wellness journey.”

Jason Sadler, President, International Markets, Cigna said, “To support our growth and continue on our current trajectory, we are actively strengthening brand awareness across our key international markets. We remain focused on serving our customers and building on recent efforts to fuel business innovation and make the best use of new digital technologies. This campaign attests to our considerable strengths in these areas.”

The 60- and 30-second videos, tailored for each market, amplify the importance of having a trusted health insurance partner who goes above and beyond to help customers navigate the health system in times of need.

To watch the videos on Cigna’s YouTube page, click here: https://www.youtube.com/user/cigna

About Cigna

Cigna Corporation (NYSE:CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 90 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.

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